Nevada City, CA —
The Sierra Fund is gearing up for our 2007 project to seek 7,500 people willing to put up $50 for each Sierra Nevada Conservancy license plate. Last month the Sierra Nevada Conservancy Board of Directors indicated formal interest in putting in an application for a license plate to the Department of Motor Vehicles, and will begin developing a plate design soon.
Here's the BIG CATCH — state law prohibits the Sierra Nevada Conservancy from spending any state funds on generating the first 7,500 reservations for a license plate. The Conservancy can design the plate and submit the application, but can't spend a dime on the campaign.
That's where The Sierra Fund steps in, to serve as the lead marketing organization. The Sierra Fund will raise the money to provide the funding for this license plate marketing campaign. None of the funds for this project will come from the Conservancy.
Key partners who have funded our work on the license plate to date include the Sierra Nevada Brewing Company, Mad Will's Food Company, Sorenson's Resort, North Star Printing, KVMR Radio, SYRCL RiverTeachers, and Sierra Heritage Magazine. Funding for the much more aggressive, statewide campaign we are planning will come from select sponsors and stakeholders, such as businesses focused on recreation, tourism, or heritage economy in the Sierra. We also anticipate continuing to work closely with the many allies who were instrumental in getting the “license plate bill” (AB 84) passed in 2005/06.
AB 84 was sponsored by The Sierra Fund, and endorsed by
Planning and Conservation League Sierra Nevada Alliance CA/Nevada Operating Engineers Mono Lake Committee South Yuba River Citizens League Rural Quality Coalition Ebbetts Pass Forest Watch Save Our Historic Canals Alpine Watershed Group Restore Hetch Hetchy League to Save Lake Tahoe Friends of Deer Creek SVRA Advocates for Smart Growth CalTrout Jumping Frog Institute Mountain Lion Foundation Environment California Friends of Hope Valley Snowlands Network Sierra Buttes/Lakes Basin Coalition Mariposans for Environment & Responsible Government Sierra & Foothills Citizen Alliance Sierra Club California Trust for Public Land |
City of Nevada City City of Grass Valley City of Truckee City of Auburn Alpine County Mono County Placer County Sierra County Sheriff Lee Adams Sierra Heritage Magazine Coldwell Banker/Grassroots Realty North Star Printing Yuba Docs Global CINRG, Inc. Richard C. Burton, Attorney at Law Sierra Nevada Brewing Company Northstar Printing Sugar Bowl Sorensen’s Resort KVMR Radio Sierra Cascade Land Trust Council Placer Land Trust Sequia Riverlands Trust Shasta Land Trust Feather River Land Trust Nevada County Land Trust California Land Trust Council Sierra Business Council |